Following its presentation at Paris Fashion Week 2026, the Ukrainian brand Yanis Stepanenko Couture officially unveiled the advertising campaign for its Guérison d’Or collection, shot in Paris.
Paris served as an organic backdrop for the visual series that merges architectural restraint with cinematic atmosphere. The collection is dominated by contrasts in textures and forms: structured golden silhouettes, lightweight organza elements, silk, velvet, lace, elaborately handcrafted corsets and blazers, as well as grunge-inspired skirts and a feather- and bead-embellished coat.
Key pieces include a velvet blazer embroidered with a dove paired with a red moiré pencil skirt, as well as a sky-blue lace corset combined with an intricately embellished skirt and a voluminous shawl. The visual concept emphasizes the transformation of styles, enabling them to adapt between formal and understated fashion.
A significant aspect of the campaign is collaboration with Ukrainian brands, highlighting the diversity of contemporary national fashion. Handcrafted bags from Lona Prist served as graphic accents, while Olivia Sandals by Kachorovska were featured in various stylizations.
Jewelry from Lobortas Classic Jewelry House contributed a sense of tradition and masterful artistry. At the same time, Marta Holod’s headpieces harmonized traditional motifs with contemporary forms.
The Guérison d’Or collection continues its thematic exploration of transformation and revival, themes especially relevant for Ukrainian fashion today. Gold in the collection is not just a decorative element but also a symbol of inner strength and light preserved in challenging times.
Created through intricate artisanal techniques in Kyiv, the pieces have gained new context in Paris. In this city, couture manifests as a universal fashion language. This cultural dialogue between the cities forms the central mood of the photoshoot.
