The legendary Parisian fashion house, founded in the 1980s by designer Azzedine Alaïa, has launched a new advertising campaign for the Winter-Spring 2025 season, featuring Canadian top model Daria Verbova, who has Ukrainian roots.
Her timeless beauty and impeccable wardrobe fit perfectly into the fashion brand’s stylistic canon. The 41-year-old campaign star posed for the lens of British photographer Tyrone Lebon, trying on the new collection. In one of the photos, Daria is pictured in a luxurious white dress that seems to “hug” the figure, creating a charming silhouette.
Another Ukrainian woman, art director Lana Petrusevych, participated in the advertising campaign.
Verbova announced a career break in 2016 but returned in 2023 to become the face of the Gucci campaign. She appeared on the covers of Vogue 12 times and collaborated with Saint Laurent, Versace, and Louis Vuitton. She also conquered Phoebe Fileo and inspired Miuccia Prada. And now — Peter Mulier.
