Ukrainian model Alla Kostromichova posed for GUCCI, showcasing one of the brand’s scarves. Ten archival scarves from the brand were selected for the project and reinterpreted in a modern style by creative director Demna.

Alla Kostromichova is one of the most famous Ukrainian models of international standing, recognized in the world of fashion and media. She has collaborated with such famous fashion brands as Givenchy, Hermes, Louis Vuitton, Alexander McQueen, MAC, Lanvin, Christian Dior, Armani, Saint Laurent, Dsquared2, Calvin Klein, and Bottega Veneta.













