Ukrainian director Tanu Muiño has shot a new video for the world’s most popular K-pop band BTS. The video was created for the song “Normal,” which became the second single from the performers’ new studio album, Arirang.
The plot of the new video reveals the theme of the musicians’ ordinary life off the big stage. The action takes place in a large old estate. There, the band members are resting and coming to their senses after a loud party. According to the creators, the frame captured the artists’ deeply personal and intimate emotions.
The release of the video was preceded by an unconventional advertising campaign. A few days before the premiere, stylized photos of the musicians in a public restroom were published in American newspapers. Later, this mysterious frame went viral and was included in the final montage of the music video.
Currently, you can watch the video exclusively on Spotify. This release format will last for 48 hours. After that, the video will officially appear on all other available platforms.
