PornHub has published its annual report for 2025, which shows that Ukraine ranked 16th in the global ranking in terms of total traffic. At the same time, Ukrainian users ranked among the top 8 countries worldwide in average viewing time.
Analysis of Ukrainian statistics showed that the total number of search queries increased during 2025. The ratio of users in Ukraine showed that 54% of site visitors are men, while 46% are women. At the same time, the number of female viewers increased by 2% in 2025.
Overall, women make up 38% of the entire audience compared to men. Female demand for such content increased by 1.5% worldwide, indicating increased interest. However, user preferences in the top categories remained largely stable.
Yes, the category “hentai” (animated content) has retained its leadership among all search queries in Ukraine. “Hentai” remains the most popular query in the world for the fifth year in a row. The category “milfs” is in second place.
The most noticeable change was demonstrated by the query “homemade”. It rose rapidly from fifth to third place in the popularity ranking. The category “anime” ranks fourth. At the same time, the query “Russian” lost its position, dropping from third to fifth place.
As for popularity among actors, Ukrainian Josephine Jackson topped the ranking. She was followed by Australian star Angela White and British Lily Phillips.
In 2025, PornHub’s global statistics noted an increase in plot and role-playing scenarios. There is also a significant increase in interest in LGBTQ+ content.
