Shares of former US President Donald Trump’s media company fell and approached a record low on August 14, after Trump returned to X (Twitter).
The decline in Trump’s lead in the polls in recent weeks has also hit the stocks.
Trump owns a majority of shares in Trump Media & Technology Group, whose main asset is Truth Social, a social network popular among conservatives and where the former president has been actively publishing until recently.
On Tuesday, August 13, Trump marked his return with an interview with Elon Musk, the owner of the platform.
The fact that the conversation took place on X and not on Trump’s rival platform Truth Social showed investors that the latter remains a niche player in social media, analysts say.
Since going public in March, Trump Media shares have lost more than half of their value, from more than $9 billion to $4.73 billion.
