Ukrainian singer and successful performer in the luxury pop music segment, her songs are well-known not only in Ukraine but also in European and Asian countries. The most famous Ukrainian blogger and a thriving businesswoman. How do all these talents come together in one person? What is popularity, and what qualities does a girl need to possess to achieve success? Find the answers in an exclusive interview with the star.
Sasha, you’re one of the top-rated Instagram bloggers globally, a style icon. You collaborate with luxury brands and attend the coolest events. Everyone is curious about it, and we’re no exception. How did it all begin? How did you decide to start your blog?
It all started like with everyone else – Instagram came into the picture, and I began actively using it. Initially, these were completely random posts for a small circle of friends. Later on, I developed a desire to share all the beautiful travel destinations and fashionable items with everyone. No matter where I traveled, I would always hire renowned photographers, get my hair and makeup done, and organize photoshoots to share on my page. Gradually, it evolved into a hobby, the page started gaining popularity, and I made many friends and colleagues in this sphere.
After which event did you realize that it’s all recognition, it’s fame?
You know, at each stage of these events, there were several moments. But personally, it really hit me that Instagram works and can propel your name to Hollywood in just a couple of weeks when I created my filters on Instagram and Ariana Grande posted about them. Following her, many other globally renowned models, actresses, and celebrities did the same.
What stages in life helped you achieve such impressive success?
I remember that one of the earliest stages was when influencers with a larger audience than mine started recognizing my blog, and I entered into this circle of people, into this entire world. From that point on, through communication, exchanging recommendations, and audience interactions, everything started to flow effortlessly and very smoothly.
You constantly receive invitations to global events like Fashion Week in Milan and Paris, the Cannes Film Festival. Tell us about your first invitation to an event of such caliber.
I remember receiving an email during my first week of fashion blogging from the Zuhair Murad brand. I was thrilled that a brand noticed me as an influencer and extended an invitation. Before that, I thought that only by spending exorbitant amounts on dresses from a particular brand could one end up at a fashion show.
You constantly receive invitations to global events like Fashion Week in Milan and Paris, the Cannes Film Festival. Tell us about your first invitation to an event of such caliber.
I remember receiving an email during my first week of fashion blogging from the Zuhair Murad brand. I was thrilled that a brand noticed me as an influencer and extended an invitation. Before that, I thought that only by spending exorbitant amounts on dresses from a particular brand could one end up at a fashion show.
Sasha, you’re a successful entrepreneur, blogger, and singer. What projects are currently more prioritized for you?
Right now, my personal brand is still at the forefront. I want to elevate it to the level I envision before venturing further into other business directions. I haven’t forgotten about my singing career, and I do plan to have some activity in that direction as well.
What factors, in your opinion, have made you exceptional and defined your success in blogging, especially in the fashion and lifestyle sphere?
I don’t particularly like giving myself compliments, as I always have other successful individuals as examples, whose level I aspire to reach. Nevertheless, in my case, one of the crucial factors is being among the first to embrace Instagram and its updates. It’s essential to react quickly to changes and jump on trends before the competition becomes so fierce that becoming noticeable becomes nearly impossible. Another important factor, in my view, is having influential connections in this field and networking with people who are even more successful than you are.
You collaborate with global fashion brands. What principles do you follow in choosing them?
First and foremost, I choose brands that resonate with me personally. If I genuinely like a brand, my audience is likely to believe in it as well, and the advertising will yield the desired results. Quality is also essential for me; I don’t promote anything that I wouldn’t personally use or consider to be of low quality, whether it’s cosmetics, accessories, or services.
What qualities should a girl have to achieve such success?
You know, success is unique for everyone, but in the realm of social media, it’s crucial to be a creative individual, open to experimentation and everything new. It’s also important to be open to constant new contacts, networking, and, in general, to be active, not staying in one place! At the same time, knowing your worth and maintaining your brand integrity is essential because audience trust is only possible when they see that you remain true to your personal views and tastes.
The interview was conducted by Michelle Armand.
