In 2024, H&M’s revenue in Ukraine amounted to UAH 1.2 billion. This is almost the same as in pre-war 2021 when the company earned UAH 1.17 billion. Forbes writes about this concerning YouControl data.
The retailer’s other operating income in 2024 amounted to UAH 139 million.
The company’s profit in Ukraine in 2024 amounted to UAH 295 million.













