The Ukrainian brand GASANOVA created ceremonial uniforms for the national biathlon team for the Olympic Games.
The new uniform was presented with a campaign shot in Austria amid Alpine landscapes, as the athletes were preparing for the main start of the season. Against the backdrop of the mountains, the athletes posed in new costumes that combined a sporty aesthetic with a sense of style.
The collaboration also included Ukrainian brands Emmelie Delage, which designed shoes for the images, and Mesonia, a manufacturer of skin care cosmetics, which supported the team during the photo shoot and the preparatory period.
