J’amemme was one of the main participants in LuisaViaRoma’s special event dedicated to Ukrainian designers. The presentation took place at the Italian retailer’s debut flagship store in New York, transforming the VIP area into an atmospheric gallery of modern femininity.
The atmosphere attracted over 270 guests — from editors of WWD, L’Officiel USA, and Grazia USA to stylists, influencers Nil Sani, Simona Andrejic, and Isan Elba, and industry professionals.
The brand’s sculptural pleated dresses were placed along the walls in soft pink tones, and specially designed lighting created a soft shimmer, emphasizing the architectural forms.
